Innovative, creative websites stand out by offering users a memorable user experience. These sites often boast non-traditional layouts, eye-catching typography, and interactive components that stand out.
This website aims to inform viewers about endangered species and motivate them to act. A series of colourful fact cards feature on-screen with powerful visuals for maximum impact.
Visual Story-Telling
Visual storytelling can increase engagement, drive new visitors to your website, and help connect emotionally with audiences for a more fulfilling experience.
People’s brains process images much quicker than text and remember them far longer. It explains why many marketing campaigns focus on creating visually appealing content such as infographics, videos, memes or podcasts to engage their target audiences and tell a story through visual storytelling.
The best stories involve conflict or challenge that an audience can relate to, while adding elements of mystery or esotericism can help capture attention. Using parallax scrolling to engage your viewers can also create a great experience for the reader.
As part of your story’s structure, ensure its beginning, middle, and end are clear. Doing this will keep your audience engaged throughout your narrative. Incorporating some form of movement is also crucial as people interpret the movement as change – video is one way of doing this, while photography or GIFs may also work well.
Bold Typography
Bold fonts are trendy and work effectively when applied to innovative website design Adelaide, expressing confidence and strength to viewers. But these bold fonts should only be used sparingly as large, thick fonts can easily overwhelm a design.
Use bold fonts for important text to highlight it from other content, ensuring it stands out. Bold fonts should be heavier and darker than regular type and only used to emphasise critical statements – never fill entire paragraphs as this can become difficult to read and may cause viewers to skip over what you have to say!
Different weight fonts can create a visual hierarchy, especially for long or complicated content pages. Using bold typography is also an effective way of drawing your visitors’ attention and adding variety to your website.
Unique Layouts
Unique layouts in innovative website design Adelaide can add an engaging and immersive experience for visitors. Website layouts determine how page elements are organised on your site and affect how users perceive them; employing multiple layouts lets you craft unique designs that present content creatively and interestingly.
Other unique layouts include alternating text and images, which balance out well on a page. It’s ideal for websites requiring visuals and text, highlighting important information without overcrowding the page.
Interactive Components
Interactivity on your website can take the form of videos, eye-catching animation, and gamification elements to keep users on your website for longer and encourage two-way communication via feedback forms and surveys.
Interactive components are reusable UI elements in an innovative website design Adelaide system that include interaction by default. They save designers time as they don’t need to create separate artboards for every instance of interaction; instead, they can use just one across their entire project and customise states, interactions and behaviours in prototypes that accurately represent what will ultimately become their final product.
To use interactive components in Figma, create a feature set with variants. When prototyping interactions between two variants, switch into Prototype mode and drag a connection between them – just as any other prototyping would. Doing this reduces the number of links from 24 with simple toggle switches down to just two with interactive components!
Personalised Experience
Personalised experiences have become an expectation among many online visitors. Consumers value being acknowledged as individuals and tend to purchase more from businesses that tailor their experiences accordingly.
Personalisation can effectively add value for website visitors and encourage engagement with your brand and website. Personalisation involves customising web experiences based on data-driven recommendations – for instance, displaying different products to B2C visitors than B2B visitors or tailoring content based on visitor location.
One common misperception about personalisation is that a comprehensive dataset is required; however, primary web behavioural data often suffice in creating meaningful user experiences. Google News features news stories tailored specifically for each user based on their browsing behaviour, while Netflix tailors content according to each viewer’s past activities. Personalisation places customers in the centre and helps businesses drive engagement, conversions, and brand loyalty for lasting growth.
Innovative website design ideas are popping up everywhere online. From eye-catching fonts to a new way to use shapes, these trends make websites unique and memorable.
